Design preview / Mick’s stories, in his own words

THE WORLD OF MICK THE TIK

A life well
collected.

A passion for watches.
A personality all his own.

Step inside the collection
Mick the Tik in a cowboy hat and dark jacket, with his arms crossed to show a watch on each wrist
THE DETAILS MAKE THE DIFFERENCECOLLECTOR. CREATOR. MICK.
SCROLL TO EXPLORE
WATCHESPERSONALITYCRAFTSMANSHIPTHE STORIES BEHIND IT ALL

01 THE COLLECTION

A collector’s point of view

It starts with a watch.
It becomes a story.

More than 100 watches. A lifetime of finding the details that matter. Step into Mick’s world of timepieces, personal favourites and the joy of collecting.

A COLLECTION WITH CHARACTER
100+

watches. One personal perspective.

For the love
of the details.

What catches the eye. What feels right on the wrist. What makes a piece worth talking about. Discover the collection through Mick’s own lens.

Watch the collection stories on TikTok, opens a new tab
Mick the Tik in a still from one of his pinned TikTok videos
MICK, IN HIS OWN WORDS ↗

02 MEET MICK

The man
behind the wrist.

A collector’s curiosity.
A creator’s personality.

For Mick, the watches are part of a bigger story. His content brings together timepieces, personal style and everyday life, with the character that makes his corner of the internet his own.

Meet @mick.the.tik on TikTok, opens a new tab

03 BEYOND THE WATCH

Follow the stories

A little more Mick.

From the collection to the moments in between.
A few pinned stories from the feed.

04 PARTNERSHIPS

Good partnerships
have good chemistry.

For brands that value a point of view and a personal connection. Bring an idea, and let’s explore how it could fit Mick’s world.

Start a conversation
01 / CONTENT

A story worth
sharing.

Explore product features, watch stories and creative content made with Mick.

02 / COLLABORATIONS

A natural
connection.

Discuss a campaign or an ongoing partnership that fits the way Mick creates.

03 / EXPERIENCES

Something
to be part of.

Start a conversation about events, launches and moments that bring a brand to life.

LET’S MAKE AN INTRODUCTION

Your brand.
His world.
What’s the idea?

Tell us a little about your brand and what you have in mind. We’ll take it from there.

Prefer a direct message? Find Mick on TikTok ↗

What do you have in mind?
0 / 3,000

Opens an email draft for you to review and send.

YOUR ENQUIRY

A personal introduction.

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If you send the email, the recipient receives the details you include and your email address. Please share business contact details relevant to your proposed partnership.

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